SEO Tricks #1
Use META tags for your Title, Description and Keywords. Keep the META tags relevant based on the content and theme of each individual web page. Never use the same META tag on multiple pages. Tell the world what is unique about each individual page on your web site.
SEO Tips #2
Do not try to do too much with one web page in regard to keyword optimization. Keep a narrow focus, pick a common keyword phrase, and make sure that your target keyword phrase resonates through the web page. In an ideal SEO environment, the same keyword phrase would be in your company name, domain name, title and META tags, and throughout the content of your web page. Don't get carried away however, be sure that your content and optimization reads well. For example, a mortgage company should not say "mortgage" in one place and "home loan" at another. Just stick with one or the other.
SEO Tips #3
Perform keyword research to identify the common phrases used to represent your products and services. During the SEO process, you will likely have more success with targeting relevant or niche keyword phrases that are less competitive. If you know what to do to gain strong ranking for the highly competitive keyword phrases, then you wouldn't need to be reading these SEO tips and tricks.
SEO Tricks #4
Implement descriptive title and alt tags within links and images on your web site. Note that a link "title" is not the same as the title tag in your header. Then use image file names that correspond with your optimized alt and title tag. For example, if you have a button on a mortgage web site, do not name it "image0123.gif", rather, name it something more appropriate like "mortgage-quote.gif". The same is true for web page names, note that the name of this web page contains "top-seo-tips-and-tricks."
SEO Tricks #5
Include at least 1 outbound link to an authority web site. We know how counter-intuitive it may seem to post a link on your web site to another web site, however this simple SEO trick will improve your SEO rankings. You should be able to find non-competitive web sites to link to that have strong rankings for your most popular keywords. This represents a "fair-play" and non-selfish mentality, and Google has made this point very clear.
SEO Tips #6
Your web site should load up fast. Google has publicly announced that the time it takes for your web pages to load will be a factor in your ranking. Before choosing a web host for your web site, be sure that clients using their hosting solutions have fast web sites. Some web hosting companies are over-burdened, making the web site of all their clients load slowly.
SEO Tricks #7
If your company services a local community, be sure to utilize the names of the city or state that you operate in. There is no point in gaining the attention to someone in Boston, if you can only service people in Seattle. If you are geographically bound, be sure to dwell on geography.
SEO Tips #8
Make sure that all of the web pages on your web site can be found by the search engine. There must be a clear linking path from the home page that leads to all pages. Integrate and XML site map as well as and HTML or text-based site map. Include your XML site map within your ROBOTS.TXT file as follows: "Sitemap: http://www.yourdomainname.com/sitemap.xml". We recommend generating XML sitemaps at xml-sitemaps.com/.
SEO Trick #9
When possible, or at least for any web page you intend to have strong organic search engine ranking, try to include over 300 words per page. Ideally, you will have 400+ words.
SEO Tips #10
Submit your web site to the search engines. We recommend that you submit to all the Tier 1 search engines, however submissions to the Tier 2 search engines can also be helpful. To learn how to submit to the Tier 1 search engines, please visit SharpNET's free submit web site link tool.
Best SEO Tips
SEO TIP 50: Build a few web pages for experimental purposes. See how ranking responds to specific tweaks. Log your finding and progress.
SEO TIP 49: Change web pages that consistently rank poorly. META, TITLE and even content. Without improvement, change every 3-4 months.
SEO TIP 48: If you sell products, create merchant accounts with Yahoo Shopping, Amazon, eBay, etc. Let those resources work for you.
SEO TIP 47: If you sell physical products, publish them in Google Products. Implement descriptive keyword phrases in your XML posts.
SEO TIP 46: If one page has 2 links pointing to the same location, Google only considers the text and attributes of the first link.
SEO TIP 45: Search engine spiders may see "WWW.domain.com" and "domain.com" as 2 separate websites, therefore cutting link-juice in half.
SEO TIP 44: While Google pagerank does not directly impact your keyword ranking, it influences how often and how deep your site is indexed.
SEO TIP 43: Be patient with SEO. It may take weeks for SEO changes to take effect. Make sure prior changes take root before changing again.
SEO TIP 42: You can optimize for more than websites. Depending on your business model, SEO can apply to video, audio, images and articles.
SEO TIP 41: Consider "article swapping" as a means for building inbound links. This technique not only builds links, but boosts content.
SEO TIP 40: Google AdWords states that a "www" before your domain name increases clicks. Carry this through to SEO with canonicalization.
SEO TIP 39: Your "h1" tag should integrate the focus keywords used in your TITLE and META descriptions. Stick to a tight keyword theme.
SEO TIP 38: Every web page should include a keyword-based headline tag "h1". Maintain font size with style tags.
SEO TIP 37: Implement search-friendly URLs. Many shopping carts and CMS' use dynamic links that interfere with search engine indexing.
SEO TIP 36: Site ranking cannot be punished for bad inbound links. However it can be punished for linking to bad sites, such as link farms.
SEO TIP 35: Human factors matter. SEO friendly efforts must also be human friendly. Once you gain clicks, you still need to make the sale.
SEO TIP 34: Search engines prefer fresh content over static. Fresh content can come from articles, blogs, site interaction & social media.
SEO TIP 33: Domain registrars sell ownership privacy protection. Don't buy it if interested in SEO! The search engines want transparency.
SEO TIP 32: The content around a link carries weight for the linked page. Be descriptive and integrate targeted keywords.
SEO TIP 31: Don't try to do too much with one web page. Likewise don't try to do too much with one web site. Search engines want focus.
SEO TIP 30: Use the "STRONG" tag to emphasize targeted keywords. Use "BOLD" for aesthetics, where the phrase is not targeted for ranking.
SEO TIP 29: Maintain clean website code. Follow WC3 standards, fix broken links & images, remove 404 errors, no frames, use static URLs.
SEO TIP 28: Fast site indexing for Google can occur through Google-owned media, including Blogger, Knol, Buzz, Google News, and You Tube.
SEO TIP 27: Link quality is more important than link quantity. The sum of the inbound pagerank (link juice) is what matters.
SEO TIP 26: Don't hyperlink generic text like "buy now" or "click here." Use keyword-based content in your links.
SEO TIP 25: Use descriptive content for items in your shopping cart. Don't call it "item 13324". Utilize the "title" link attribute.
SEO TIP 24: Regularlly add new content to your website. Blogs, tips and articles work well. Search engines favor frequently updated sites.
SEO TIP 23: Implement keyword research when writing articles and newsletters. Host the content on your website with clean navigation.
SEO TIP 22: Don't like begging for inbound links? Try writing articles and submitting them to article submission sites. Target ~450 words.
SEO TIP 21: Do not use a pure Flash or graphical home page. Always make sure you have a healthy amount of content and solid navigation.
SEO TIP 20: Use Google Webmaster Tools to identify up-and-coming rankings. Optimize these search ranking impressions and watch them climb.
SEO TIP 19: When you engage in PPC, you can save money by not bidding on phrases where you already have strong organic rankings.
SEO TIP 18: The length of time your domain is reserved can influence pagerank. A long registration period indicates long-term ambitions.
SEO TIP 17: Many Tier 1 search engines factor in the age of a domain name when determining pagerank. It established business maturity.
SEO TIP 16: SEO friendly web design begins with keyword research. Keywords should influence domains, page names, tags/attributes & content.
SEO TIP 15: Never allow a 404 error. Implement error handling to bounce 404 errors back to your website. Consider turning a 404 into a 301.
SEO TIP 14: The use of "301 redirects" are critical for transferring established ranking from an old website to a new web design.
SEO TIP 13: There is no such thing as a "duplicate content penalty." Google has confirmed. Factors other than content influence rank.
SEO TIP 12: Build web pages and not list items "li". Rather than displaying a list of services/products, dedicate a web page to each item.
SEO TIP 11: Don't pass on "link juice" unless necessary. Use the [rel="nofollow"] attribute if you don't want link credit passed on.
SEO TIP 10: Submit to more than only the Tier 1 search engines. Tier 2 search engines can drive traffic, and count as inbound links.
SEO TIP 9: For any page intended for SEO, include a minimum of 400 words per page. Make sure the content is supported by keyword research.
SEO TIP 8: Build an XML and HTML sitemap to ensure thorough search engine bot crawling. Free online sitemap resources can help you.
SEO TIP 7: If you service only a local community, optimize your website for that community. Tap the local biz tools of each search engine.
SEO TIP 6: Google has declaired that page-load speed will impact search engine ranking. Page load spead should be under 2 seconds.
SEO TIP 5: Include at least 1 outbound link to a non-competitive authority website in your industry. Google has made this point very clear.
SEO TIP 4: Implement keyword-friendly title and alt attributes to links and images. Similarly, use keywords in your web page names.
SEO TIP 3: Perform keyword research to identify phrases used to represent your products and services. Each page optimized to a unique word.
SEO TIP 2: Don't try to optimize too many keywords on one page. Keep a narrow focus and keyword theme on a page by page basis.
SEO TIP 1: Use META tags for your Title, Description and Keywords. Keep META tags relevant to the content of each individual page.
