Search Engine Optimization - Organic

Organic search engine optimization is not an instant service that will magically enhance your websites ranking on search engine like Google, Yahoo, and Bing. Real SEO takes time and a continuous effort to maintain.

Organic SEO is the process of making your website rank high in the natural (non-paid) area of search results. Having your website Rank high within organic search results will drive more quality visitors to your website. Research shows that these natural search listings are clicked more often than the paid search listings making it crucial that businesses optimize their websites for the best search placement.

There are hundreds of factors that determine where and how your website ranks on natural search results. Some of the most consistent and basic factors include:

Title Tags  –  Good title tags have long been acknowledged as one of the sole most significant on page SEO rudiments of any web page.  What makes a good title tag?  A good quality title tag precise to each individual page is enormously essential.  Beyond that, having your ‘important terms’ appear near the beginning in your title tag also has a noteworthy impact.

Anchor Text – Anchor text is the visible text of a link.  Having incoming links is the dominant number one search factor but not all links are created equally.  Say you have people linking to your page about SEO.  If the text in their content reads “Rank Higher On Search Engines With This Tip!” it makes a huge difference in which words they link to your page.  If they link the words ‘SEO’ or ‘SEO Service’, it’s going to do you a lot better.

This is imperative to keep in mind with your personal internal linking as well.  steer clear of using generic, nondescript terms like ‘home’ and ‘here’ and ‘Click Here’ when you link to your own pages.

Quantity of Domains Linking -  This one is attention-grabbing.  if you have 10,000 inbound links and your competitor only has 7,000 inbound links but still seems to outrank you constantly, this might be the reason.  Number of links is vital, but the number of unique domains those links are coming from is also extremely important.



H1 Tags -  A few years ago, making use of H1 and H2 tags on selected areas of your HTML code kind of came into fashion. The basis was the search engine spiders interpreted H1 tags as a indicator that ‘hey, this text is important because it’s bigger’.  Of course the explosion of .css meant that you could throw H1 tags pretty much anywhere and everywhere on your page and just take care of how things looked to people with style sheets.


Keyword Density - This one might astonish you a little bit.  Keyword density is kind of a joke.  It is in fact NOT attractive to work 500 instances of your target keyword into the text of your target page.

If your page is about Blue Beach Widgets, you have Blue Beach Widgets in your title and you have pages linking to your blue beach widgets page with the terms ‘blue beach widgets’ in the anchor text THAT is good.  This does not mean DO NOT se your keyword in the body of your text and content, just don’t over do it on purpose.

Remember these are simply basic factors and only account for a micro fraction of all the factors that exist. Search Engine Optimization is a very complex process and if you are a website owner that wants serious SEO results, it may be a wise choice to consult with an Search Engine Marketing firm for more extensive services.