Google Looks for Fresh Content Article with Differentiation

According to Matt changing out certain words just not enough to make the article different enough that you hope Google won't catch on. Another tactic used real people, often underpaid outsourced workers from developing countries, to change the structure of an article and trade out a percentage of words so you could call an article “unique.” Of course, article spinning typically generates garbled, unintelligible garbage. It did work for a while a few years ago, to fool the search engines into thinking a site had more unique content than it actually had. No longer.

Of course, there are other, less insidious, ways of changing up content just enough to make it appear unique, without adding anything of additional value to the reader. Some may not even be aware of what it is they’re doing; it can be difficult to add your own unique spin when you’re talking about a topic that seems to have been done to death.

Take accounting principles, for example. You’re an accountant and you want to rank for accounting topics, but what can you really add as a unique perspective when accounting principles are standard, static, and have been covered on nearly every accounting site out there? This is the challenge.