Here are some reasons small business owners should embrace local SEO services.
Greater Presence
With more real estate given to local results in Google than ever before, sticking to traditional SEO and PPC means losing out on real estate. Put simply, small businesses with well-placed local rankings get more eyeballs. Go for shelf-space.
Conversion
Conversion rates for prospects searching on local terms tend to be higher than national terms. Geographic proximity increases the odds that the local searcher will click through and then visit the business. Again, the smartphone is the new yellow pages.
Low Cost
Local SEO is low-hanging fruit for a small business trying to fight their way online. Start by claiming, verifying and building up your presence in Google+, Bing and Yahoo. Engage the Facebook audience that is already searching or discussing your category in your geography. People love to support local businesses, capitalize on this opportunity. Ask for reviews and direct people to your local pages whenever possible.
Conversion
Conversion rates for prospects searching on local terms tend to be higher than national terms. Geographic proximity increases the odds that the local searcher will click through and then visit the business. Again, the smartphone is the new yellow pages.
Low Cost
Local SEO is low-hanging fruit for a small business trying to fight their way online. Start by claiming, verifying and building up your presence in Google+, Bing and Yahoo. Engage the Facebook audience that is already searching or discussing your category in your geography. People love to support local businesses, capitalize on this opportunity. Ask for reviews and direct people to your local pages whenever possible.
Local SEO is a term that is being used for a method of optimizing your website for the search engines using the keywords that are targeting people in your area.
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